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De concurrentie zit niet stil en doet er ook alles aan om de bovenste onbetaalde posities in de zoekmachine te bemachtigen.Als een bezoeker na ten seconden je website alweer verlaat dan komt hij of zij waarschijnlijk nooit meer terug. Het gevolg daarvan is dat je lagere rankings in Google krijgt. Google registreert namelijk dat bezoekers je Site sn